We are thrilled that labelling market leader MCC Labels Paarl will be primary sponsor of the Ultra Value Wine Challenge 2016.
MCC Labels is the world’s largest wine label printing company. From their modest roots in 1916, MCC Labels has grown to become a much-awarded premium label printer. MCC Labels have sites in wine-producing regions around the world. They are also dominant players in the local SA wine industry.
With quality and value applying as key underpinning principles for both businesses, the corporate fit between MCC Labels and Ultra Value Wine Challenge, as well as with the buybetterwine.com group, is both natural and synergistic.
MCC Labels South Africa’s Managing Director, Rian Moore, commented: ‘Value describes the intersection between quality and price – and remains a crucial aspect of wine marketing. We’re pleased to underscore our commitment to the wine industry by supporting this value-driven competition.’